Course Content
Module 1: Introduction to Corporate Risk Communication
Welcome to the first module of our course on ‘Mastering Corporate Risk Communication.’ I’m Marc Guerriot, and I’m excited to guide you through this journey where we’ll uncover the essential aspects of risk communication and its pivotal role in modern organisations.
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Lesson 1.1 What is Risk Communication?
02:05
Lesson 1.2 The Role of Risk Communication in Business
03:01
Case Study : Establishing a Risk Culture at SecureBank
02:33
Module 2: Understanding and Establishing a Risk Culture
In this module, we’ll explore the concept of risk culture and how you can build it within your organisation. Establishing a risk culture is about integrating risk management into your company’s DNA—into the very fabric of how things are done.
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Lesson 2.1 Building a Risk Culture
02:58
Lesson 2.2 The Role of Communication in Cultural Change
03:04
Case Study: Building a Strong Risk Culture at SecureAirport
02:47
Module 3: Communication Strategy for Change
In this module, we’ll explore how to develop a comprehensive communication strategy for managing risks in your organisation. Effective communication doesn’t just happen—it requires careful planning and alignment with your organisation’s overall objectives.
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Lesson 3.1 Planning Your Communication Strategy
03:40
Lesson 3.2 Implementing and Monitoring Communication Strategies
02:22
Lesson 3.3 Implementing and Monitoring Communication Strategies
03:14
Case Study: Make SecureEnergy – Embedding Proactive Risk Communication in an Evolving Energy Landscape
02:41
Module 4: Managing Critical Incidents
In this module, we’ll explore the essential components of managing critical incidents, starting with crisis management plans. A crisis management plan is your organisation’s blueprint for how to respond when things go wrong. It outlines the procedures, roles, and responsibilities that ensure a coordinated and effective response to crises.
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Lesson 4.1 Crisis Management Plans
03:01
Lesson 4.2 Communication During a Crisis
02:56
Case Study: Communicating with Stakeholders at SecureBank
03:44
Module 5: Creating Quality Content for Risk Communication
In this module, we’ll shift our focus to the art of creating quality content for risk communication. Whether you’re crafting a report, an email, or a public statement, the clarity of your message is paramount.
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Lesson 5.1 Developing Clear Messages
02:27
Lesson 5.2 Using Visuals and Infographics
02:49
Case Study: Change to SecureGroup
02:36
Module 6: Communicating with Stakeholders
In this module, we’ll focus on one of the most crucial aspects of risk communication: engaging with stakeholders. Your stakeholders are the individuals and groups who have an interest in, or are affected by, your organisation’s actions. This could include employees, customers, suppliers, regulators, investors, and even the general public.
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Lesson 6.1 Identifying and Understanding Stakeholders
03:14
Lesson 6.2 Techniques for Engaging Stakeholders
03:14
Case Study: Strengthening Risk Communication at SecureBank
02:37
Module 7: Training and Skill Development
Training is the backbone of effective risk management. It’s through training that your employees gain the knowledge and skills they need to identify, assess, and respond to risks in real-time. In this module, we’ll focus on how to design training programs that are both comprehensive and engaging.
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Lesson 7.1 Designing Effective Training Programs
03:07
Lesson 7.2 Developing Communication Skills
05:21
Case Study: SecureGroup – Developing Training and Skills for Risk-Resilient Teams
02:23
Module 8: The End
In this module, we’ll bring everything we’ve learned together by analysing real-world case studies. Case studies are invaluable because they provide practical examples of how organisations have applied risk communication principles in real situations. They also highlight the challenges and successes that come with managing risks.
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Lesson 8.1 Practical Applications
05:37
Lesson 8.2 Create an action plan for your organisation
03:28
Protected: Risk culture and communications – KRisk RiskCom

Context and Challenge

Following a major organisational evolution and expansion, SecureAirport faced the critical challenge of developing a comprehensive communication strategy to embed new risk management and resilience policies across all departments.

The goal was not only to integrate these policies effectively but also to strengthen the airport’s overall risk culture — encouraging all employees, from senior executives to ground operations staff, to understand their role in managing and mitigating risks while maintaining the airport’s dynamic, customer-focused ethos.

Approach

SecureAirport adopted a structured, inclusive, and adaptive approach to foster engagement, awareness, and ownership across the organisation.

1. Defining Objectives

The first step was to establish clear objectives for communication and cultural change. The strategy aimed to:

• Raise awareness of new risk and resilience policies.

• Encourage the consistent adoption of best practices across departments.

• Build a strong, proactive risk culture that balanced compliance with innovation.

2. Defining the Desired Risk Culture and Brand

SecureAirport focused on defining the kind of culture it wanted to build — one that encouraged accountability, transparency, and shared responsibility for safety and resilience.

To make this vision tangible, the communications team developed a distinctive internal brand for risk management, helping employees visualise positive versus negative risk behaviours.

This brand became the cornerstone of awareness campaigns, training sessions, and internal communications, reinforcing a consistent and recognisable message.

3. Senior Management Engagement

Leadership commitment was essential. SecureAirport launched a senior management engagement programme requiring leaders to:

• “Walk the walk” through regular site visits and walk-rounds.

• Engage directly with staff to listen to concerns and ideas.

• Identify “opportunity risks” — positive risks that could drive service improvement and innovation.

This visible leadership presence underscored that risk management was a shared responsibility, not just a compliance function.

4. Initial Assessment and Risk Maturity Model

SecureAirport conducted an initial risk maturity assessment to evaluate existing strengths and areas for improvement across departments.

A Risk Maturity Model was then developed to measure progress using key indicators such as awareness levels, policy adoption, and cross-department collaboration.

The model was tested organisation-wide, providing a clear picture of current maturity and guiding targeted actions in areas requiring cultural or procedural enhancement.

5. Building a Clear Vision and Integrating the Strategy

SecureAirport’s management ensured all stakeholders were actively involved in shaping the risk strategy. Through a series of workshops, employees and partners contributed ideas and feedback that informed the final approach.

This inclusive process:

• Built trust and ownership.

• Ensured the strategy was embedded within the Risk and Resilience Management System (RRMS).

• Enabled transparent communication of progress and performance over time.

Regular updates via newsletters, dashboards, and town halls kept the entire organisation informed and engaged.

6. Training, Awareness, and the Engagement Calendar

To sustain momentum, SecureAirport launched a Risk Awareness and Training Calendar informed by insights from the maturity model and departmental assessments.

The calendar featured:

• Monthly themes focused on key risk areas (e.g. operational safety, cybersecurity, supply chain resilience).

• Engaging, interactive training modules.

• Awareness campaigns using visual storytelling, posters, and internal media.

• Open forums and “Risk Talk” sessions, enabling employees to share experiences and ideas.

This ongoing programme created regular opportunities for engagement, reinforcing that risk management is a continuous, collaborative process.

Results

Through this structured and inclusive approach, SecureAirport successfully established a strong, visible risk culture underpinned by transparent communication and leadership commitment.

Key outcomes included:

• Improved risk awareness and ownership across all levels.

• A tested and evolving risk maturity model supporting continuous improvement.

• Increased employee engagement, reflected in high participation rates and positive feedback.

• Greater organisational resilience, enhancing the ability to anticipate and manage risks proactively.

Ultimately, SecureAirport transformed risk management from a compliance requirement into a defining element of its culture and brand — aligning resilience with operational excellence.

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