Course Content
Module 1: Introduction to Corporate Risk Communication
Welcome to the first module of our course on ‘Mastering Corporate Risk Communication.’ I’m Marc Guerriot, and I’m excited to guide you through this journey where we’ll uncover the essential aspects of risk communication and its pivotal role in modern organisations.
0/3
Lesson 1.1 What is Risk Communication?
02:05
Lesson 1.2 The Role of Risk Communication in Business
03:01
Case Study : Establishing a Risk Culture at SecureBank
02:33
Module 2: Understanding and Establishing a Risk Culture
In this module, we’ll explore the concept of risk culture and how you can build it within your organisation. Establishing a risk culture is about integrating risk management into your company’s DNA—into the very fabric of how things are done.
0/3
Lesson 2.1 Building a Risk Culture
02:58
Lesson 2.2 The Role of Communication in Cultural Change
03:04
Case Study: Building a Strong Risk Culture at SecureAirport
02:47
Module 3: Communication Strategy for Change
In this module, we’ll explore how to develop a comprehensive communication strategy for managing risks in your organisation. Effective communication doesn’t just happen—it requires careful planning and alignment with your organisation’s overall objectives.
0/4
Lesson 3.1 Planning Your Communication Strategy
03:40
Lesson 3.2 Implementing and Monitoring Communication Strategies
02:22
Lesson 3.3 Implementing and Monitoring Communication Strategies
03:14
Case Study: Make SecureEnergy – Embedding Proactive Risk Communication in an Evolving Energy Landscape
02:41
Module 4: Managing Critical Incidents
In this module, we’ll explore the essential components of managing critical incidents, starting with crisis management plans. A crisis management plan is your organisation’s blueprint for how to respond when things go wrong. It outlines the procedures, roles, and responsibilities that ensure a coordinated and effective response to crises.
0/3
Lesson 4.1 Crisis Management Plans
03:01
Lesson 4.2 Communication During a Crisis
02:56
Case Study: Communicating with Stakeholders at SecureBank
03:44
Module 5: Creating Quality Content for Risk Communication
In this module, we’ll shift our focus to the art of creating quality content for risk communication. Whether you’re crafting a report, an email, or a public statement, the clarity of your message is paramount.
0/3
Lesson 5.1 Developing Clear Messages
02:27
Lesson 5.2 Using Visuals and Infographics
02:49
Case Study: Change to SecureGroup
02:36
Module 6: Communicating with Stakeholders
In this module, we’ll focus on one of the most crucial aspects of risk communication: engaging with stakeholders. Your stakeholders are the individuals and groups who have an interest in, or are affected by, your organisation’s actions. This could include employees, customers, suppliers, regulators, investors, and even the general public.
0/3
Lesson 6.1 Identifying and Understanding Stakeholders
03:14
Lesson 6.2 Techniques for Engaging Stakeholders
03:14
Case Study: Strengthening Risk Communication at SecureBank
02:37
Module 7: Training and Skill Development
Training is the backbone of effective risk management. It’s through training that your employees gain the knowledge and skills they need to identify, assess, and respond to risks in real-time. In this module, we’ll focus on how to design training programs that are both comprehensive and engaging.
0/3
Lesson 7.1 Designing Effective Training Programs
03:07
Lesson 7.2 Developing Communication Skills
05:21
Case Study: SecureGroup – Developing Training and Skills for Risk-Resilient Teams
02:23
Module 8: The End
In this module, we’ll bring everything we’ve learned together by analysing real-world case studies. Case studies are invaluable because they provide practical examples of how organisations have applied risk communication principles in real situations. They also highlight the challenges and successes that come with managing risks.
0/2
Lesson 8.1 Practical Applications
05:37
Lesson 8.2 Create an action plan for your organisation
03:28
Protected: Risk culture and communications – KRisk RiskCom

Context and Challenge

Following its acquisition by a larger banking group, SecureBank faced the complex challenge of effectively communicating new risk management policies and frameworks to a diverse group of stakeholders — including employees, clients, regulators, and business partners.

In managing communication during sensitive periods, SecureBank also recognized that some organisations avoid using the term “crisis”, preferring instead “major incidents”, since declaring a crisis can suggest that control has been lost. SecureBank adopted this approach to ensure that its communications conveyed confidence, composure, and control.

⸻

1. Initiating the Crisis Plan

SecureBank initiated its major incident (crisis) communication plan effectively because Business Impact Analyses (BIA) and risk assessments had already been completed for its core business operations through a risk management software system.

As a result, appropriate controls and contingency plans were developed and rigorously tested through risk scenario exercises involving relevant stakeholders. This proactive preparation enabled SecureBank to communicate clearly and confidently during periods of heightened uncertainty.

⸻

2. Identification and Classification of Stakeholders

The bank began by identifying and classifying all internal and external stakeholders, creating detailed profiles to understand their specific needs, expectations, and preferred communication channels.

This process was informed by the organisation’s risk maturity plan, which had highlighted the importance of stakeholder mapping for proactive risk communication. SecureBank developed comprehensive stakeholder maps to visualise how risk information flowed between the organisation and its stakeholders.

⸻

3. Developing a Clear Vision

SecureBank was able to develop a clear vision for its communication and risk management strategy because a risk maturity assessment had been completed to assess the organisation’s capability.

From this foundation, a clear risk strategy was established — designed to manage the effects of uncertainty on SecureBank’s strategic objectives. This clarity of direction ensured alignment across the business and consistency in communication efforts.

⸻

4. Implementation of Tailored Communication Techniques

SecureBank adopted a multi-channel communication approach to ensure accessibility, engagement, and transparency for all stakeholders.

This included a blend of meetings, workshops, online platforms, traditional media, and interactive feedback mechanisms. Training and awareness programmes were implemented proactively, as identified by the risk maturity plan, to ensure effective and consistent risk communication across all departments.

The stakeholder mapping process also guided the development of two-way communication channels, allowing SecureBank to both share and receive critical risk information efficiently.

⸻

5. Ongoing Dialogue, Feedback, and Learning

SecureBank established continuous feedback channels, including satisfaction surveys, discussion groups, and online feedback portals. This open dialogue enabled the organisation to refine its communication strategies and strengthen stakeholder trust.

Importantly, SecureBank was able to capture and analyse risk insights through its robust, integrated risk system, feeding knowledge and learning back into the organisation. This continuous improvement cycle strengthened existing risk controls and informed future strategies.

⸻

Outcome

Through this structured and proactive approach, SecureBank successfully:

• Maintained stakeholder trust during periods of significant organisational change and uncertainty.

• Enhanced its overall risk communication maturity.

• Fostered a culture of transparency, preparedness, and continuous learning across all levels of the organisation.

SecureBank’s commitment to ongoing dialogue, proactive communication, and integrated risk management positioned it as a leader in responsible governance and stakeholder engagement within the financial sector.

Previous
Next