Course Content
Module 1: Introduction to Corporate Risk Communication
Welcome to the first module of our course on ‘Mastering Corporate Risk Communication.’ I’m Marc Guerriot, and I’m excited to guide you through this journey where we’ll uncover the essential aspects of risk communication and its pivotal role in modern organisations.
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Lesson 1.1 What is Risk Communication?
02:05
Lesson 1.2 The Role of Risk Communication in Business
03:01
Case Study : Establishing a Risk Culture at SecureBank
02:33
Module 2: Understanding and Establishing a Risk Culture
In this module, we’ll explore the concept of risk culture and how you can build it within your organisation. Establishing a risk culture is about integrating risk management into your company’s DNA—into the very fabric of how things are done.
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Lesson 2.1 Building a Risk Culture
02:58
Lesson 2.2 The Role of Communication in Cultural Change
03:04
Case Study: Building a Strong Risk Culture at SecureAirport
02:47
Module 3: Communication Strategy for Change
In this module, we’ll explore how to develop a comprehensive communication strategy for managing risks in your organisation. Effective communication doesn’t just happen—it requires careful planning and alignment with your organisation’s overall objectives.
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Lesson 3.1 Planning Your Communication Strategy
03:40
Lesson 3.2 Implementing and Monitoring Communication Strategies
02:22
Lesson 3.3 Implementing and Monitoring Communication Strategies
03:14
Case Study: Make SecureEnergy – Embedding Proactive Risk Communication in an Evolving Energy Landscape
02:41
Module 4: Managing Critical Incidents
In this module, we’ll explore the essential components of managing critical incidents, starting with crisis management plans. A crisis management plan is your organisation’s blueprint for how to respond when things go wrong. It outlines the procedures, roles, and responsibilities that ensure a coordinated and effective response to crises.
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Lesson 4.1 Crisis Management Plans
03:01
Lesson 4.2 Communication During a Crisis
02:56
Case Study: Communicating with Stakeholders at SecureBank
03:44
Module 5: Creating Quality Content for Risk Communication
In this module, we’ll shift our focus to the art of creating quality content for risk communication. Whether you’re crafting a report, an email, or a public statement, the clarity of your message is paramount.
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Lesson 5.1 Developing Clear Messages
02:27
Lesson 5.2 Using Visuals and Infographics
02:49
Case Study: Change to SecureGroup
02:36
Module 6: Communicating with Stakeholders
In this module, we’ll focus on one of the most crucial aspects of risk communication: engaging with stakeholders. Your stakeholders are the individuals and groups who have an interest in, or are affected by, your organisation’s actions. This could include employees, customers, suppliers, regulators, investors, and even the general public.
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Lesson 6.1 Identifying and Understanding Stakeholders
03:14
Lesson 6.2 Techniques for Engaging Stakeholders
03:14
Case Study: Strengthening Risk Communication at SecureBank
02:37
Module 7: Training and Skill Development
Training is the backbone of effective risk management. It’s through training that your employees gain the knowledge and skills they need to identify, assess, and respond to risks in real-time. In this module, we’ll focus on how to design training programs that are both comprehensive and engaging.
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Lesson 7.1 Designing Effective Training Programs
03:07
Lesson 7.2 Developing Communication Skills
05:21
Case Study: SecureGroup – Developing Training and Skills for Risk-Resilient Teams
02:23
Module 8: The End
In this module, we’ll bring everything we’ve learned together by analysing real-world case studies. Case studies are invaluable because they provide practical examples of how organisations have applied risk communication principles in real situations. They also highlight the challenges and successes that come with managing risks.
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Lesson 8.1 Practical Applications
05:37
Lesson 8.2 Create an action plan for your organisation
03:28
Protected: Risk culture and communications – KRisk RiskCom

Now, let’s focus on the role that communication plays in driving this cultural change.

Cultural change doesn’t happen overnight—it’s a process that requires consistent and clear communication. At the heart of this process is the ability to convey the importance of risk management and to align everyone’s behaviour with the organisation’s risk appetite and objectives.

So, how do we use communication to facilitate cultural change? It starts with identifying the behaviours that you want to see across your organisation. These behaviours should be clearly defined and communicated so that every employee understands what’s expected of them.

“Let’s walk through the key steps to using communication as a tool for cultural change:

1.Define Desired Behaviours: Begin by clearly defining the behaviours and attitudes you want to see regarding risk management. For example, you might want employees to take ownership of identifying risks, to communicate openly about potential issues, and to actively participate in risk management initiatives.

2.Communicate Vision and Expectations: Once these behaviours are defined, communicate them consistently across all levels of the organisation. Use a variety of channels—such as meetings, emails, and newsletters—to ensure that the message reaches everyone.

3.Utilise Effective Communication Channels: Different messages may require different channels. For example, in-person meetings might be best for discussing complex issues, while newsletters can be effective for regular updates. Choose the channels that best fit the message and the audience.

4.Encourage Participation: Engage your employees in the communication process. Create opportunities for them to ask questions, share concerns, and provide feedback. This can be done through discussion forums, Q&A sessions, or workshops.

5.Reinforce the Message Through Actions: Communication should not just be about words—it should be backed by actions. Leadership must model the desired behaviours and recognise employees who embody the risk culture.”

“Remember, communication is not a one-time event—it’s an ongoing process. As your organisation evolves, so too should your communication strategies. By keeping the lines of communication open and ensuring that everyone is aligned with the organisation’s risk culture, you can drive meaningful and lasting cultural change.”

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