In the previous lesson, we looked at how to establish a risk culture. Now, we turn our attention to the role communication plays in making this cultural shift possible.
Cultural change doesn’t happen overnight. It takes time, persistence, and—crucially—consistent and purposeful communication. At the core of this change is your ability to clearly express the importance of risk management and align behaviours with your organisation’s risk appetite and strategic direction.
So, how can communication help drive cultural change?
Using Communication to Shift Organisational Culture:
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Define the Behaviours You Want to See
Be specific about the risk-related behaviours and attitudes you expect. For instance, you may want employees to flag potential risks early, participate in risk initiatives, or raise concerns without fear.
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Communicate Expectations Clearly and Often
Once these behaviours are defined, ensure they’re communicated across the organisation using various channels—emails, meetings, intranet posts, and more.
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Choose the Right Channels
Tailor your communication methods to the message. Complex or sensitive topics may call for in-person discussions, while regular updates might be better suited to newsletters or short video briefings.
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Encourage Dialogue and Feedback
Provide opportunities for staff to ask questions, express concerns, and offer suggestions. Q&A sessions, workshops, and open forums can foster genuine engagement.
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Back Words with Action
Communication alone isn’t enough. Leaders must model the desired behaviours and actively recognise staff who demonstrate commitment to the risk culture.
Remember, communication is not a one-off task—it’s an ongoing effort.
As your organisation grows and changes, your communication strategy should evolve alongside it. Keep the dialogue open, maintain clarity, and continue reinforcing the behaviours that support a healthy, resilient risk culture.