Course Content
Module 1: Introduction to Corporate Risk Communication
Welcome to the first module of our course on ‘Mastering Corporate Risk Communication.’ I’m Marc Guerriot, and I’m excited to guide you through this journey where we’ll uncover the essential aspects of risk communication and its pivotal role in modern organisations.
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Lesson 1.1 What is Risk Communication?
02:05
Lesson 1.2 The Role of Risk Communication in Business
03:01
Case Study : Establishing a Risk Culture at SecureBank
02:33
Module 2: Understanding and Establishing a Risk Culture
In this module, we’ll explore the concept of risk culture and how you can build it within your organisation. Establishing a risk culture is about integrating risk management into your company’s DNA—into the very fabric of how things are done.
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Lesson 2.1 Building a Risk Culture
02:58
Lesson 2.2 The Role of Communication in Cultural Change
03:04
Case Study: Building a Strong Risk Culture at SecureAirport
02:47
Module 3: Communication Strategy for Change
In this module, we’ll explore how to develop a comprehensive communication strategy for managing risks in your organisation. Effective communication doesn’t just happen—it requires careful planning and alignment with your organisation’s overall objectives.
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Lesson 3.1 Planning Your Communication Strategy
03:40
Lesson 3.2 Implementing and Monitoring Communication Strategies
02:22
Lesson 3.3 Implementing and Monitoring Communication Strategies
03:14
Case Study: Make SecureEnergy – Embedding Proactive Risk Communication in an Evolving Energy Landscape
02:41
Module 4: Managing Critical Incidents
In this module, we’ll explore the essential components of managing critical incidents, starting with crisis management plans. A crisis management plan is your organisation’s blueprint for how to respond when things go wrong. It outlines the procedures, roles, and responsibilities that ensure a coordinated and effective response to crises.
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Lesson 4.1 Crisis Management Plans
03:01
Lesson 4.2 Communication During a Crisis
02:56
Case Study: Communicating with Stakeholders at SecureBank
03:44
Module 5: Creating Quality Content for Risk Communication
In this module, we’ll shift our focus to the art of creating quality content for risk communication. Whether you’re crafting a report, an email, or a public statement, the clarity of your message is paramount.
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Lesson 5.1 Developing Clear Messages
02:27
Lesson 5.2 Using Visuals and Infographics
02:49
Case Study: Change to SecureGroup
02:36
Module 6: Communicating with Stakeholders
In this module, we’ll focus on one of the most crucial aspects of risk communication: engaging with stakeholders. Your stakeholders are the individuals and groups who have an interest in, or are affected by, your organisation’s actions. This could include employees, customers, suppliers, regulators, investors, and even the general public.
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Lesson 6.1 Identifying and Understanding Stakeholders
03:14
Lesson 6.2 Techniques for Engaging Stakeholders
03:14
Case Study: Strengthening Risk Communication at SecureBank
02:37
Module 7: Training and Skill Development
Training is the backbone of effective risk management. It’s through training that your employees gain the knowledge and skills they need to identify, assess, and respond to risks in real-time. In this module, we’ll focus on how to design training programs that are both comprehensive and engaging.
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Lesson 7.1 Designing Effective Training Programs
03:07
Lesson 7.2 Developing Communication Skills
05:21
Case Study: SecureGroup – Developing Training and Skills for Risk-Resilient Teams
02:23
Module 8: The End
In this module, we’ll bring everything we’ve learned together by analysing real-world case studies. Case studies are invaluable because they provide practical examples of how organisations have applied risk communication principles in real situations. They also highlight the challenges and successes that come with managing risks.
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Lesson 8.1 Practical Applications
05:37
Lesson 8.2 Create an action plan for your organisation
03:28
Protected: Risk culture and communications – KRisk RiskCom

In this module, we’ll shift our focus to the craft of producing high-quality content for risk communication. Whether you’re writing a report, composing an email, or issuing a public statement, the clarity of your message is absolutely essential.

Clear communication is vital. It ensures your audience understands the nature of the risks, the actions you’re taking, and what they need to do. A well-written message can help to calm fears, build trust, and encourage the right response from your stakeholders.

Let’s begin by exploring how to create messages that are clear and effective. The first step is to keep your message simple and direct. Avoid technical jargon or complicated language that might confuse your audience.

Here are some fundamental principles for crafting clear messages:

 

  1. Clarity and Simplicity: Use straightforward, accessible language. Only include technical terms if they’re necessary and your audience is likely to understand them. Your goal is to make the message as easy to follow as possible.

  2. Precision and Conciseness: Get to the point quickly. Share the key information without adding unnecessary detail that might obscure the main message. When it comes to communication, less is often more.

  3. Objectivity and Transparency: Be honest and factual. Present the situation as it is—don’t exaggerate or downplay the risks. Openness fosters trust and strengthens your credibility.

  4. Relevance: Tailor your message to your audience. Focus on what matters most to them and avoid including irrelevant information that could be distracting.

 

Effective communication also requires empathy. Consider your audience’s viewpoint. Ask yourself: What do they need to know? What concerns might they have? How can I address those clearly and reassuringly?

By prioritising clarity, accuracy, and transparency, you can develop messages that are not only understood but also trusted.

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