In the previous lesson, we discussed how to create clear and concise messages. Now, let’s look at how you can enhance those messages using visuals and infographics.
Visuals are a powerful way to communicate. They simplify complex data, draw attention to key points, and make information more engaging and memorable. In risk communication, visuals such as charts, graphs, and infographics help your audience grasp data and trends at a glance.
However, it’s not just about adding visuals—it’s about choosing the right ones to support your message.
Here are some commonly used visuals and how to use them effectively:
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Graphs and Charts: Use bar charts, pie charts, or line graphs to display data visually. These are ideal for showing trends, comparisons, or breakdowns. For example, a line graph might illustrate a rise in cyber threats over time, while a pie chart could show the proportions of various risk types. 
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Infographics: Infographics combine images, text, and data to tell a story. They’re perfect for breaking down complex topics into easy-to-understand visual summaries. For instance, you could use an infographic to explain a crisis response plan or to present the results of a risk assessment. 
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Illustrations and Icons: Simple visuals like icons can help reinforce key messages and make your content more engaging. For example, a lock icon to represent cybersecurity, or a shield to symbolise protection, can instantly convey meaning. 
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Photographs: When used thoughtfully, photos can add a human touch. For example, images of your crisis team in action can show preparedness and professionalism. 
Always remember: visuals should support your message—not distract from it. Use clean, well-labelled visuals with a logical layout that directs the viewer’s attention to what matters most.
When used well, visuals make communication more effective, helping your message to not only reach but also resonate with your audience.