Course Content
Module 1: Introduction to Corporate Risk Communication
Welcome to the first module of our course on ‘Mastering Corporate Risk Communication.’ I’m Marc Guerriot, and I’m excited to guide you through this journey where we’ll uncover the essential aspects of risk communication and its pivotal role in modern organisations.
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Lesson 1.1 What is Risk Communication?
02:05
Lesson 1.2 The Role of Risk Communication in Business
03:01
Case Study : Establishing a Risk Culture at SecureBank
02:33
Module 2: Understanding and Establishing a Risk Culture
In this module, we’ll explore the concept of risk culture and how you can build it within your organisation. Establishing a risk culture is about integrating risk management into your company’s DNA—into the very fabric of how things are done.
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Lesson 2.1 Building a Risk Culture
02:58
Lesson 2.2 The Role of Communication in Cultural Change
03:04
Case Study: Building a Strong Risk Culture at SecureAirport
02:47
Module 3: Communication Strategy for Change
In this module, we’ll explore how to develop a comprehensive communication strategy for managing risks in your organisation. Effective communication doesn’t just happen—it requires careful planning and alignment with your organisation’s overall objectives.
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Lesson 3.1 Planning Your Communication Strategy
03:40
Lesson 3.2 Implementing and Monitoring Communication Strategies
02:22
Lesson 3.3 Implementing and Monitoring Communication Strategies
03:14
Case Study: Make SecureEnergy – Embedding Proactive Risk Communication in an Evolving Energy Landscape
02:41
Module 4: Managing Critical Incidents
In this module, we’ll explore the essential components of managing critical incidents, starting with crisis management plans. A crisis management plan is your organisation’s blueprint for how to respond when things go wrong. It outlines the procedures, roles, and responsibilities that ensure a coordinated and effective response to crises.
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Lesson 4.1 Crisis Management Plans
03:01
Lesson 4.2 Communication During a Crisis
02:56
Case Study: Communicating with Stakeholders at SecureBank
03:44
Module 5: Creating Quality Content for Risk Communication
In this module, we’ll shift our focus to the art of creating quality content for risk communication. Whether you’re crafting a report, an email, or a public statement, the clarity of your message is paramount.
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Lesson 5.1 Developing Clear Messages
02:27
Lesson 5.2 Using Visuals and Infographics
02:49
Case Study: Change to SecureGroup
02:36
Module 6: Communicating with Stakeholders
In this module, we’ll focus on one of the most crucial aspects of risk communication: engaging with stakeholders. Your stakeholders are the individuals and groups who have an interest in, or are affected by, your organisation’s actions. This could include employees, customers, suppliers, regulators, investors, and even the general public.
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Lesson 6.1 Identifying and Understanding Stakeholders
03:14
Lesson 6.2 Techniques for Engaging Stakeholders
03:14
Case Study: Strengthening Risk Communication at SecureBank
02:37
Module 7: Training and Skill Development
Training is the backbone of effective risk management. It’s through training that your employees gain the knowledge and skills they need to identify, assess, and respond to risks in real-time. In this module, we’ll focus on how to design training programs that are both comprehensive and engaging.
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Lesson 7.1 Designing Effective Training Programs
03:07
Lesson 7.2 Developing Communication Skills
05:21
Case Study: SecureGroup – Developing Training and Skills for Risk-Resilient Teams
02:23
Module 8: The End
In this module, we’ll bring everything we’ve learned together by analysing real-world case studies. Case studies are invaluable because they provide practical examples of how organisations have applied risk communication principles in real situations. They also highlight the challenges and successes that come with managing risks.
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Lesson 8.1 Practical Applications
05:37
Lesson 8.2 Create an action plan for your organisation
03:28
Protected: Risk culture and communications – KRisk RiskCom

In this module, we’ll explore one of the most vital elements of risk communication: engaging with stakeholders. Stakeholders are the individuals or groups who have an interest in, or are affected by, your organisation’s activities. This includes employees, customers, suppliers, regulators, investors, and even the general public.

The first step in effective stakeholder communication is identifying who your stakeholders are and understanding their needs, concerns, and expectations. With this insight, you can tailor your messaging and communication strategies to suit the specific requirements of each group.

Who Are Your Stakeholders?

 

Let’s begin by looking at the main categories of stakeholders:

  1. Internal Stakeholders

    These include employees across all levels, management teams, departments such as security or finance, and company executives. Internal stakeholders are directly involved in implementing risk management strategies and are often the first responders during a crisis.

  2. External Stakeholders

    This group includes customers, suppliers, business partners, investors, regulators, the media, and the general public. Although not involved in the day-to-day running of your organisation, they are still impacted by your risk management practices and can influence your business.

  3. Regulators and Government Bodies

    These are especially important in highly regulated industries. They play a critical role in ensuring your organisation adheres to legal and regulatory standards.

  4. Investors and Shareholders

    Their main concern is how risk might impact your organisation’s financial performance. Clear, transparent communication is essential for maintaining their confidence.

  5. Customers and Clients

    Arguably the most crucial stakeholders—your customers directly impact revenue. Communicating openly about risks that may affect them is vital for maintaining trust and loyalty.

Once stakeholders are identified, the next step is understanding their expectations. This can be done through surveys, interviews, focus groups, or feedback mechanisms. The more you understand what matters to them, the better you can shape your communication to resonate.

For example:

  • Employees may require clear guidance on how to manage specific risks.

  • Customers might want reassurance about how risks affect product or service delivery.

  • Regulators will be concerned with compliance and legal adherence.

Understanding these distinctions is key to effective communication.

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